Vidya Balan's Sulu Starts A Bidding War Among Radio Stations
The protagonist of Tumhari Sulu, played by Vidya Balan, is a naughty late-night RJ. No wonder the radio stations are queuing up for her
Ever since it was announced that Vidya Balan will play the host of an A-rated radio show in the forthcoming Tumhari Sulu, we hear that several radio stations in the country are vying to have Sulu onboard (‘Sulu Will Unleash My Naughty Side’, Says Vidya Balan On Her
Next Tumhari Sulu, Nov 29).
The stations are competing for an in-film integration. Considering that the film is a comedy drama lead by an actress of Vidya's mettle, the brands want the character and the film set within their radio station.
So will the film's producers Ellipsis Entertainment Media and T-Series create the milieu of Tumhari Sulu within an existing radio station or will they create a fictitious one?
Image Source: cloudfront
When contacted Tanuj Garg, Managing Partner at Ellipsis, said: "Yes, there has been interest to partner on Tumhari Sulu as Vidya's character plays a fun and fiesty late night RJ. Music is an integral part of the film. We will examine the modalities and take a call in the coming weeks," confirmed Tanuj.
Tumhari Sulu will be the next big offering from Ellipsis, co-founded by Tanuj and Atul Kasbekar. This year, Atul had produced Sonam Kapoor starrer Neerja which won over both critics and audiences.
Thumbnail Image Source: bharatstudent
The stations are competing for an in-film integration. Considering that the film is a comedy drama lead by an actress of Vidya's mettle, the brands want the character and the film set within their radio station.
So will the film's producers Ellipsis Entertainment Media and T-Series create the milieu of Tumhari Sulu within an existing radio station or will they create a fictitious one?
Image Source: cloudfront
When contacted Tanuj Garg, Managing Partner at Ellipsis, said: "Yes, there has been interest to partner on Tumhari Sulu as Vidya's character plays a fun and fiesty late night RJ. Music is an integral part of the film. We will examine the modalities and take a call in the coming weeks," confirmed Tanuj.
Tumhari Sulu will be the next big offering from Ellipsis, co-founded by Tanuj and Atul Kasbekar. This year, Atul had produced Sonam Kapoor starrer Neerja which won over both critics and audiences.
Thumbnail Image Source: bharatstudent
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